Gamification Campaign Reports

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April - June 2025 Campaign Performance

Strategic gamification campaigns achieving measurable results across app adoption, engagement, and revenue generation

Strategic Goals vs Results

🎁 Convert Web Customers to App Users

ACHIEVED
2,463 App Installs
From gamified experiences

🎯 Drive Post-Install Engagement

ACHIEVED
722 APP30 Orders
New app users converting

💳 Drive Immediate Purchase Conversions

ACHIEVED
1,234 G50 Orders
From scratch card coupons

Spin-the-Wheel Campaign

Gamified App Download Driver

🎯
2,463
App Installs
42.5%
Click Rate

Gamified app download experience achieving strong engagement rates.

Scratch Card Campaign

Discount Code Distribution

💳
1,234
G50 Orders
5.7%
Redemption Rate

Virtual scratch cards revealing discount codes with strong redemption performance.

Gift Box Campaign

Post-Purchase App Engagement

🎁
147
Download Intents
6.7%
Click Rate

Post-purchase engagement opportunity with potential for significant growth.